Privacy Policy
Effective date: 4 November 2026
White Space Concepts ("we", "us", "our") is an independent advertising agency based in Sydney, Australia. This policy explains how we collect, use, disclose and protect your personal information when you visit whitespaceconcepts.com.au or contact us. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
What we collect
Enquiry details: your first and last name, email address, subject and message, when you complete our contact form or email us.
Newsletter preference: whether you have ticked the box to sign up for news and updates.
Website usage data: technical information collected automatically when you visit our website, such as IP address, browser and device type, pages viewed and the website you came from.
Correspondence: information from our emails and business dealings with you.
How we collect it
We collect personal information directly from you, for example when you complete our contact form or email us. We also collect some information automatically through our website and its hosting platform, using cookies and similar technologies.
Why we collect and use it
We use personal information to respond to your enquiries and discuss our services, to send you news and updates (but only if you have chosen to receive them), to operate, secure and improve our website, and to meet our legal obligations.
Who we share it with
We do not sell your personal information. We share it only with service providers who help us run our website and business, such as our website hosting and forms platform (Squarespace), Google (for website analytics) and any email or marketing tools we use. Some of these providers may store information on servers outside Australia, including in the United States. We take reasonable steps to make sure they handle your information in a way that is consistent with the Australian Privacy Principles. We may also disclose personal information where the law requires or authorises it.
Marketing
We will only send you marketing emails if you have opted in. Every marketing email includes an unsubscribe option, and you can also ask us to stop at any time by emailing us at the address below.
Cookies and analytics
Our website uses cookies and similar technologies to make the site work and to understand how visitors use it. We use Google Analytics, which collects information such as your IP address, device and browser details and the pages you view, so that we can improve the site. Google may process this information outside Australia. You can block or delete cookies in your browser settings, or opt out of Google Analytics using Google's browser add-on, although some parts of the site may not work as intended.
Security and retention
We take reasonable steps to protect your personal information from misuse, interference, loss and unauthorised access. We keep personal information only for as long as we need it for the purposes described above, and then securely delete or de-identify it.
Access and correction
You can ask to see the personal information we hold about you, or ask us to correct it, by contacting us using the details below. We will respond within a reasonable time.
Complaints
If you have a concern about how we have handled your personal information, please contact us and we will investigate and respond. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.
Links to other websites
Our website may link to other websites. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.
Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page, and the effective date above will show when it was last changed.
Contact us
White Space Concepts, Sydney, Australia