Saving the Wayside

Wayside Chapel Love Over Hate branding on business cards, letterhead, a van, a tattoo, a t-shirt and a sticker reading Please don't shoot up on my stairs

Six photos of Wayside Chapel events: a night parade truck, a dancing woman, three women in gold and angel wings, a cheque presentation, a speaker addressing a crowd, and the chapel lit at night

Cover of Love Over Hate: Finding life by the wayside by Graham Long, Pastor of The Wayside Chapel, beside the book launch invitation

The Wayside Chapel was in a similar predicament to the thousands of people it had helped. It was broke, in need of a new place to live and a way to start over.

An eight-year creative project led by Denis Mamo through UrsaClemenger, the ‘Love Over Hate’ brand identity for The Wayside clearly defined its mission and helped to rebuild its social relevance in the eyes of Sydneysiders, corporate sponsors and the NSW government.

Capitalising on The Wayside’s newfound acceptance, we helped it develop a large, regular donor base through effective use of its website, print media, and a TV ad featuring a donated Kings of Leon hit.

The Wayside Chapel is now very far from being broke or homeless, having celebrated the completion of an $8 million renovation of its premises in 2013.

Saving the Wayside

Engineers make life better

You hold the cards