Engineering should be fun

It’s alphabetti spaghetti but in code!

To support our general engineering benefits recruitment campaign, we wanted to create a companion campaign that proves Westpac really understands software engineers.

So we took a deep dive into their world and what we discovered was that engineers love writing great code. For them it’s the fun part of what they do.

We wanted to make Westpac a desirable destination for engineers by showing that they understand this, and that they are cutting red tape and simplifying systems so engineers can get on with the stuff they love.

And what could express this fun better than the childhood joy of alphabetti spaghetti. So, we added coding symbols to the alphabet shapes and wrote out the first line of code every engineer learns – “Hello World”.

Then we found the perfect platform for our message – Stack Overflow.

This is a website where engineers can share lines of code and get help solving problems. Many engineers keep this website open on their desks as they work, in the same way a writer might keep a thesaurus on their desk.

It was a bespoke strategy with bespoke creative in bespoke media.