Women in Tech

Westpac billboard: a smiling woman beside the text Take the Leap into tech roles, with education, networking and support
Westpac billboard: a smiling woman in red beside the text Thrive in Tech with programs like Data Gals
Westpac billboard: a woman peering over her glasses beside the text Rise in Tech roles with the Rising Women program

We designed a virtual hub to represent Westpac’s Women in Tech campaign at the International Women’s Day virtual conference.

Within the virtual hub we housed a video we wrote, filmed and produced to share the three main programs Westpac is running to support women in tech. Our Leap, Thrive, Rise video featured some of the many Westpac leaders and staff who champion women taking the leap into tech, helping them thrive in tech and sponsoring their rise to leadership roles in tech.

As always, the video and its insights came after many one-on-one conversations with our hero women to bring their true stories and experiences to life. Helping these women script their words and deliver them with the authenticity they deserve, is one of the most rewarding parts of our relationship with Westpac Recruitment Marketing team.

3D illustration of the Women in Tech virtual hub: a round stage with the stepping stones Leap, Thrive and Rise, ringed by portraits of two women
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