Blasting straight to No. 1

Why would people sign up for a one-way trip to Mars?

If you suffer from severe hay fever, you'll know that there's nowhere on earth that you can go for relief. Fundamentally you're allergic to the planet. So your only choices are to leave, or to use Nasonex Allergy and Enjoy Earth.

Conceived and produced by Denis Mamo for UrsaClemenger, the Enjoy Earth campaign:

Achieved 129% over delivery on budget.

Gained 52% value share in the over-the-counter intranasal steroid (OTC INS) segment keeping generics to just 8%.

Measured a 106% increase in prompted awareness.

Awarded a Bronze Spike in its first competition.

Awarded Best Marketing Campaign >$1m ASMI Awards 2016.