Australia's growing smarter

ChemCERT website homepage: a mower on a sports field at dusk, the line Online or at 139 locations around Australia, and a chemical accreditation card showing farm silos
A group of trainees and a smiling trainer in a ChemCERT shirt seated around a table during a chemical training session
A groundsman riding a ride-on mower across a golf course fairway at dusk, with a flag and a utility vehicle's headlights in the background
A grain truck with its headlights on emerging from morning mist on a rural road, with a person standing in front of it

After a number of years of neglect, the ChemCERT brand was looking tired. The brief was to reframe ChemCERT, a well-known name in chemical training, into a digitally focused chemical training business.

A new logo, new positioning and a manifesto were created to define the brand. We focused on growth, not only referencing the agricultural sector but the growth of knowledge as a nation.

A custom photo library was created by shooting throughout regional NSW. From there the website was completely redesigned and developed to contemporary accessibility standards.

ChemCERT logo: Australia's growing smarter with ChemCERT
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