Research, strategy, concept development and marketing materials delivered in 6 weeks for the launch of Medtronic's Guardian Connect Continuous Glucose Monitoring System.
Every day someone, somewhere in Australia, will have their lives devastated by spinal cord injury.
What if there was a cure?
Right now we are on the edge of being able to restore spinal cord function. This is the tipping point.
Of all the promising avenues of research for spinal cord injury, the most outstanding results to date are being generated by Professor Reggie Edgerton and his team at UCLA in the area of neurostimulation.
The treatment involves the use of gentle, electrical currents to re-awaken dormant connections in the injured spinal cord.
After decades of research this is the first time we have seen a therapy result in actual and extensive functional return in chronic injuries.
These outstanding results inspired Spinal Cure Australia and the University of Technology Sydney (UTS) to collaborate with Professor Edgerton to create Project Edge.
None of this can happen without fundraising and this is where we came in.
To present Project Edge to potential supporters it needed a simple but powerful identity that captured the spirit and hope of Project Edge. We created posters, banners, brochures and a manifesto that quickly summed up the goals of this amazing venture.
A very modest task compared to the work Professor Edgerton and the Project Edge team are undertaking.
White Space Concepts collaborated with P&L Corporate PR and Fourth Wall Events to launch TFS's new name, Quintis Sandalwood Album.
In the lead-up to the event we amplified the brand, designed by Fitch, via PR, social media and EDMS. Key influencers were invited through personal connections and included national media, investors and sporting personalities.
The event was designed to maximise the association of Quintis with our two high profile ambassadors, Adam Gilchrist and Daniel Ricciardo.
Every day your identity is being captured, digitised and shared for profit. In a complex digital world, ID Exchange makes it easy to control who has access to your digital identity.
We created the visual identity, campaign and website for this ground-breaking reg-tech start-up and are actively advising on communications as founder Joanne Cooper fights for our digital rights.
Hello Koalas is a bold, ambitious and imaginative sculpture project, which celebrates one of Australia’s iconic animals – the Koala.
The world’s first festival to celebrate Australia’s iconic koala, Hello Koalas Festival (7 – 11 June 2018) is a brand new annual event first staged in June 2017, building on the success of the Hello Koalas Sculpture Trail.
White Space Concepts was engaged as marketing and advertising agency for the festival and was tasked with directing and executing the marketing plan, as well as ensuring the maximisation of the $20,000 grant from Destination NSW and National Parks and Wildlife which came on as major sponsors.
WSC also had to collaborate with existing sponsors, attract new sponsors and promote 5+ events over the 4 days.
Keynote event was the Caring for our Koalas and Environment Conference where we had to recruit exceptional speakers, promote and manage the event.
Our aim was to establish the Hello Koalas Festival on the mid-north coast tourism calendar, generating awareness for koala conservation and creating an economic benefit for the region. We collaborated closely with Port Macquarie Hastings Council and the Greater Port Macquarie Tourism Association and sponsors throughout the event.
WSC also created all marketing materials including website, banners, flyers, social media posts and management.
You hold the cards to cutting your cancer risk
Most people are aware that smoking and sun exposure can increase their risk of cancer. But now we have more information to share. We needed to clearly and simply explain that dietary choices such as too much wine and red meat and not enough fruit and vegetables and lifestyle factors such as obesity and not enough exercise could also impact their risk.
Many people believe that cancer is either completely random or based on a genetic lottery ie; you have to live with the cards you’re dealt.
1 in 3 Cancers are preventable.
You hold the cards to cutting your cancer risk. Minimising your risk of cancer can be as simple as discarding bad habits and picking up a few healthier habits.
To make our message palatable we needed to be as clear and non-judgemental as possible.
Using the concept of a card game we took the old saying “Stuck with the cards you’re dealt” and turned it around to “You hold the cards”.
In our TVC we were able to show that cancer is not a fixed hand by having our dealer reduce their risk by discarding cards that represented bad eating or lifestyle habits and picking up cards that represented good habits.
Testing one month after launch showed the campaign had a high recall amongst the target market of 23% - well above the benchmark 16%.
The campaign was considered memorable and persuasive.
The campaign was shown to increase the acceptance of ideas around what has potential to contribute to cancer risk, and on average scored 7 out of 10 for encouraging them to adopt healthier behaviours.
White Space Concepts delivered the strategy, concept, creative development, art direction, copywriting and supervision of marketing materials for design agency Designer Rice.
The Big Anxiety brings together artists, scientists and communities to question and re-imagine the state of mental health in the 21st century.
A radically new kind of international arts festival, in which every project is an open conversation, designed to promote curiosity, awareness and action, The Big Anxiety presents over 60 events across Greater Sydney, tackling the major anxieties of our times, as well as the stresses and strains of everyday life.
Whether through hi-tech interactive environments or one-on-one dialogues, our goal is to create the rich engagements we need for our collective mental health.
The Big Anxiety is an initiative of UNSW Sydney in association with the Black Dog Institute and over 25 partners in the cultural, education and health sectors.
White Space Concepts consulted closely with Professor Jill Bennett to create the marketing strategy for the Festival. With a simple focus on bringing art, science and people together, The Big Anxiety proved a huge success in moving how we deal with anxiety from simple awareness to lived experience.
The Wayside Chapel was in a similar predicament to the thousands of people it had helped. It was broke, in need of a new place to live and a way to start over.
An 8 year creative project led by Denis Mamo through UrsaClemenger, The ‘Love Over Hate’ brand identity for The Wayside clearly defined its mission and helped to rebuild its social relevance in the eyes of Sydneysiders, Corporate sponsors and the Government.
Capitalising on The Wayside’s newfound acceptance, we helped it develop a large, regular donator base through effective use of its website, print media, and a TV ad featuring a donated Kings Of Leon hit.
The Wayside Chapel is now very far from being broke or homeless, having celebrated the completion of an $8 million renovation of its premises in 2013.
Why are people signing up for a one-way trip to Mars? If you suffer from severe hayfever, you'll know that there's nowhere on earth that you can go for relief. Fundamentally you're allergic to the planet. So your only choices are to leave, or to use Nasonex Allergy and Enjoy Earth.
Conceived and produced by Denis Mamo for UrsaClemenger, the Enjoy Earth campaign:
Achieved 129% over delivery on budget.
Gained 52% value share in the OTC INS segment keeping generics to just 8%
Measured a 106% increase in prompted awareness.
Awarded a Bronze Spike in its first competition.
Awarded Best Marketing Campaign >$1m ASMI Awards 2016
Data is raining down on Australia, and leading technology firms are creating market ready apps for when the new Consumer Data Right comes into law.
The big city institutions are throwing loads of resources at cranking out new consumer focused app's that empower personal data. But what about the little guys?
ID Exchange wanted to bring the power of personal data and private sharing to communities in regional Australia - that don't always have the technical resources of the big end of town.
Thus ID Exchange in association with digi.me and Alibaba Cloud created the digi.spark Hackathon as part of the 2018 Spark Festival.
Our role was to create a buzz around the Hackathon that would impress ID Exchange’s clients and sponsors and most importantly entice Australia’s brightest developers and innovators to register for the hackathon.
White Space Concepts took the regional development brief and created the ‘data is raining down on NSW’ idea.
We created the marketing materials, including copywriting, design, Eventbrite registration page, social ads, pull up banners, flyers, ads and posters.
We even assisted with event management, organising the UTS venue, catering, registrations prizes and tech.
As a result, we attracted 20 developers, 30 clients and sponsors, and international guest judges to participate in our hackathon.
Over the course of weekend the exhausted developers in the digi.spark hackathon delivered regional NSW outstanding three ideas using the innovative tech of the digi.me platform, SISS data API and Alibaba cloud platform.
Conceived and produced for UrsaClemenger by Denis Mamo, the free, National Bowel Cancer Screening Program kit has so far been delivered to and completed by more than 2 million Australian men and women. For many thousands of those it has detected bowel cancer early and helped them avoid the devastating consequences of the disease full-blown.
This campaign for the Federal government is now in its third year.
Conceived and produced by Denis Mamo for UrsaClemenger, the “Listen Out for Lung Cancer” campaign was created to increase community awareness of the 3 key symptoms of lung cancer, encourage people to see their GP if they experience these symptoms and contribute to better cancer outcomes.
It had to communicate the symptoms of lung cancer and that survival rates could be improved if early action was taken. The campaign was delivered through TV, newspapers, magazines, radio and through a direct marketing campaign targeting NSW GPs.
Materials were developed to target mainstream, Aboriginal, and culturally and linguistically diverse audiences to ensure the broadest possible reach.
LOFLC delivered a 60.5% prompted recall and significant increase in unprompted awareness of key lung cancer symptoms.
Conceived for Metropolis Inc by Rachel Harrington, the brief was to name the development and create a campaign fitting for those who aspire to live in the “Saints” home town.
The name had to reference the location without being overt, while the campaign had to have an edge that would appeal to our hipster target market.
Above all, to create a feeling of exclusivity, it needed to feel like a message that only those in the know would understand.
Thanks to this highly successful campaign every apartment was sold off the plan within weeks of the launch.
First to win the Gruen Transfer pitch twice.
Once by selling global warming, then we sold the town of Asbestos in Canada as a tourist destination.
I've always loved taking on the impossible.
Denis Mamo originally designed the State of Origin logo for Coca-Cola's sponsorship.
The brief: make the famous Wally Lewis and Brett Kenny arm-wrestle trophy iconic and flexible.
Almost 20 years later, the logo is still in play.
AFL and Cricket also got the Coke treatment.