Research, strategy, concept development and marketing materials delivered in 6 weeks for Medtronic's Guardian Connect CGM.
Every day someone, somewhere in Australia, will have their lives devastated by spinal cord injury.
What if there was a cure?
Right now we are on the edge of being able to restore spinal cord function. This is the tipping point.
Of all the promising avenues of research for spinal cord injury, the most outstanding results to date are being generated by Professor Reggie Edgerton and his team at UCLA in the area of neurostimulation.
The treatment involves the use of gentle, electrical currents to re-awaken dormant connections in the injured spinal cord.
After decades of research this is the first time we have seen a therapy result in actual and extensive functional return in chronic injuries.
These outstanding results inspired Spinal Cure Australia and the University of Technology Sydney (UTS) to collaborate with Professor Edgerton to create Project Edge.
None of this can happen without fundraising and this is where we came in.
To present Project Edge to potential supporters it needed a simple but powerful identity that captured the spirit and hope of Project Edge. We created posters, banners, brochures and a manifesto that quickly summed up the goals of this amazing venture.
A very modest task compared to the work Professor Edgerton and the Project Edge team are undertaking.
White Space Concepts collaborated with P&L Corporate PR and Fourth Wall Events to launch TFS's new name, Quintis Sandalwood Album.
In the lead-up to the event we amplified the brand, designed by Fitch, via PR, social media and EDMS. Key influencers were invited through personal connections and included national media, investors and sporting personalities.
The event was designed to maximise the association of Quintis with our two high profile ambassadors, Adam Gilchrist and Daniel Ricciardo.
Every day your identity is being captured, digitised and shared for profit. In a complex digital world, ID Exchange makes it easy to control who has access to your digital identity.
We created the visual identity and campaign imagery for this ground-breaking reg-tech start-up and are actively advising on communications as founder Joanne Cooper fights for our digital rights.
Hello Koalas is a bold, ambitious and imaginative sculpture project, which celebrates one of Australia’s iconic animals – the Koala. Above all, it is designed to generate a sense of fun and surprise for everyone who comes across one of the creatively decorated koalas resting in parkland, lazing by the river, waiting outside the shops, or playing with children.
New year, new website, new Hello Koalas Festival in June 2018.
We created this concept for Cancer Council NSW through design agency Designer Rice. Perfect example of White Space in action. A complicated message delivered with utmost clarity and engagement.
The Big Anxiety brings together artists, scientists and communities to question and re-imagine the state of mental health in the 21st century.
A radically new kind of international arts festival, in which every project is an open conversation, designed to promote curiosity, awareness and action, The Big Anxiety presents over 60 events across Greater Sydney, tackling the major anxieties of our times, as well as the stresses and strains of everyday life.
Whether through hi-tech interactive environments or one-on-one dialogues, our goal is to create the rich engagements we need for our collective mental health.
The Big Anxiety is an initiative of UNSW Sydney in association with the Black Dog Institute and over 25 partners in the cultural, education and health sectors.
White Space Concepts consulted closely with Professor Jill Bennett to create the marketing strategy for the Festival. With a simple focus on bringing art, science and people together, The Big Anxiety proved a huge success in moving how we deal with anxiety from simple awareness to lived experience.
The Wayside Chapel was in a similar predicament to the thousands of people it had helped. It was broke, in need of a new place to live and a way to start over.
An 8 year creative project led by Denis Mamo through UrsaClemenger, The ‘Love Over Hate’ brand identity for The Wayside clearly defined its mission and helped to rebuild its social relevance in the eyes of Sydneysiders, Corporate sponsors and the Government.
Capitalising on The Wayside’s newfound acceptance, we helped it develop a large, regular donator base through effective use of its website, print media, and a TV ad featuring a donated Kings Of Leon hit.
The Wayside Chapel is now very far from being broke or homeless, having celebrated the completion of an $8 million renovation of its premises in 2013.
Why are people signing up for a one-way trip to Mars? If you suffer from severe hayfever, you'll know that there's nowhere on earth that you can go for relief. Fundamentally you're allergic to the planet. So your only choices are to leave, or to use Nasonex Allergy and Enjoy Earth.
Conceived and produced by Denis Mamo for UrsaClemenger, the Enjoy Earth campaign:
Achieved 129% over delivery on budget.
Gained 52% value share in the OTC INS segment keeping generics to just 8%
Measured a 106% increase in prompted awareness.
Awarded a Bronze Spike in its first competition.
Awarded Best Marketing Campaign >$1m ASMI Awards 2016
Conceived and produced for UrsaClemenger by Denis Mamo, the free, National Bowel Cancer Screening Program kit has so far been delivered to and completed by more than 2 million Australian men and women. For many thousands of those it has detected bowel cancer early and helped them avoid the devastating consequences of the disease full-blown.
This campaign for the Federal government is now in its third year.
Conceived and produced by Denis Mamo for UrsaClemenger, the “Listen Out for Lung Cancer” campaign was created to increase community awareness of the 3 key symptoms of lung cancer, encourage people to see their GP if they experience these symptoms and contribute to better cancer outcomes.
It had to communicate the symptoms of lung cancer and that survival rates could be improved if early action was taken. The campaign was delivered through TV, newspapers, magazines, radio and through a direct marketing campaign targeting NSW GPs.
Materials were developed to target mainstream, Aboriginal, and culturally and linguistically diverse audiences to ensure the broadest possible reach.
LOFLC delivered a 60.5% prompted recall and significant increase in unprompted awareness of key lung cancer symptoms.
Conceived for Metropolis Inc by Rachel Harrington, the brief was to name the development and create a campaign fitting for those who aspire to live in the “Saints” home town.
The name had to reference the location without being overt, while the campaign had to have an edge that would appeal to our hipster target market.
Above all, to create a feeling of exclusivity, it needed to feel like a message that only those in the know would understand.
Thanks to this highly successful campaign every apartment was sold off the plan within weeks of the launch.
First to win the Gruen Transfer pitch twice.
Once by selling global warming, then we sold the town of Asbestos in Canada as a tourist destination.
I've always loved taking on the impossible.
Denis Mamo originally designed the State of Origin logo for Coca-Cola's sponsorship.
The brief: make the famous Wally Lewis and Brett Kenny arm-wrestle trophy iconic and flexible.
Almost 20 years later, the logo is still in play.
AFL and Cricket also got the Coke treatment.