To help local small to medium businesses thrive, Westpac needed to attract not just the best and brightest business bankers – but people with real local knowledge.
So, we created a campaign that would position these bankers as ‘Local Heroes’ amongst their communities. Our focus was on what unique advantages Westpac could give their bankers banker to help them - and their communities - succeed.
We discovered that Westpac backs their business bankers with innovations such as our EFTPOS Air App - that lets businesses accept payments on compatible mobile phones. They also have tools and process that that help them make faster decisions for their customers.
So we created as simple campaign positioning these innovations a superpowers that make their business bankers local heroes.