Conceived and produced by Denis Mamo for UrsaClemenger, the “Listen Out for Lung Cancer” campaign was created to increase community awareness of the 3 key symptoms of lung cancer, encourage people to see their GP if they experience these symptoms and contribute to better cancer outcomes.
It had to communicate the symptoms of lung cancer and that survival rates could be improved if early action was taken. The campaign was delivered through TV, newspapers, magazines, radio and through a direct marketing campaign targeting NSW GPs.
Materials were developed to target mainstream, Aboriginal, and culturally and linguistically diverse audiences to ensure the broadest possible reach.
LOFLC delivered a 60.5% prompted recall and significant increase in unprompted awareness of key lung cancer symptoms.