The objective of Kevin87 was to get as many people as possible to recognise the inevitability of needing aged care.
Within a week of the launch of Kevin87, which featured no paid media:
Greg Mundy, the CEO of ACSA, had conducted 13 radio interviews.
Kevin 87 video content was featured in online and television news bulletins and shows including Rove.
The campaign reached over 20 million Australians and won numerous awards for PR and Innovation.