Since 2014, from it’s humble base in Port Macquarie, Hello Koalas Sculpture Trail has brought joy to thousands of people from around the world.
In September 2019, 22 of the 72 Hello Koalas Sculptures journeyed to Sydney for the first time for an exclusive appearance at the Royal Botanic Garden Sydney.
For such a historic occasion, 2 new Hello Koalas Sculptures were commissioned.
Charlie the Botanical Horticulturist and Wollemia the Vital Scientist – showcasing the world-leading scientific and horticultural work at the Garden.
The sculptures were placed on a mini-trail in the RBGS was included in the RBGS App.
The exhibition was promoted onsite, online, in social and traditional media.
And when the gates were opened the exhibition attracted records crowds.
New Facebook event record of 27,000 interested in attending .
14% Increase YOY in visitation for October
6% increase overall YOY in November. (despite extreme weather conditions, poor air quality and threat of bushfires.)
127% Increase in app download.
Over 2000 Hello Koala memorabilia items sold.
Due to success 3 Hello Koalas Sculptures remained at the RBGS for another 4 months.
Most importantly, it was the smiles on the faces of the thousands of visitors that proved the success of the Hello Koalas visit to the Royal Botanic Garden Sydney.