Hello Koalas is a bold, ambitious and imaginative sculpture project, which celebrates one of Australia’s iconic animals – the Koala. Above all, it is designed to generate a sense of fun and surprise for everyone who comes across one of the creatively decorated koalas resting in parkland, lazing by the river, waiting outside the shops, or playing with children.
The world’s first festival to celebrate Australia’s iconic koala, Hello Koalas Festival (7 – 11 June 2018) is a brand new annual event first staged in June 2017, building on the success of the Hello Koalas Sculpture Trail.
White Space Concepts was engaged as marketing and advertising agency for the festival and was tasked with directing and executing the marketing plan, as well as ensuring the maximisation of the $20,000 grant from Destination NSW and National Parks and Wildlife which came on as major sponsors.
WSC also had to collaborate with existing sponsors, attract new sponsors and promote 5+ events over the 4 days.
Keynote event was the Caring for our Koalas and Environment Conference where we had to recruit exceptional speakers, promote and manage the event.
Our aim was to establish the Hello Koalas Festival on the mid-north coast tourism calendar, generating awareness for koala conservation and creating an economic benefit for the region. We collaborated closely with Port Macquarie Hastings Council and the Greater Port Macquarie Tourism Association and sponsors throughout the event.