Hello Koalas is a bold, ambitious and imaginative sculpture project, which celebrates one of Australia’s iconic animals – the Koala.
Our first job was a brand refresh for Hello Koalas, including a new website and mobile presence. We created a bold, colourful, happy brand look that reflected the joy and lightness that the Hello Koala Sculptures bring to their fans.
The world’s first festival to celebrate Australia’s iconic koala was staged in June 2017, building on the success of the Hello Koalas Sculpture Trail.
White Space Concepts was engaged as marketing and advertising agency for the festival and was tasked with directing and executing the marketing plan, as well as ensuring the maximisation of a grant from Destination NSW and National Parks and Wildlife which came on as major sponsors.
WSC was also charged with collaborating with existing sponsors, attracting new sponsors and promoting 5+ events over the 4 days.
Keynote event was the Caring for our Koalas and Environment Conference where we had to recruit exceptional speakers, promote and manage the event.
Our aim was to establish the Hello Koalas Festival on the mid-north coast tourism calendar, generating awareness for koala conservation and creating an economic benefit for the region. We collaborated closely with Port Macquarie Hastings Council and the Greater Port Macquarie Tourism Association and sponsors throughout the event.
WSC created all marketing materials including website, banners, flyers and social media posts.