Conceived for Metropolis Inc by Rachel Harrington, the brief was to name the development and create a campaign fitting for those who aspire to live in the “Saints” home town.
The name had to reference the location without being overt, while the campaign had to have an edge that would appeal to our hipster target market.
Above all, to create a feeling of exclusivity, it needed to feel like a message that only those in the know would understand.
Thanks to this highly successful campaign every apartment was sold off the plan within weeks of the launch.