The Grand Plan was a grass roots web-based appeal to younger Australians to lend their voice to the call for a more secure future for our treasured older Australians.
Media personalities John Safran and Father Bob Maguire were enlisted to front the campaign and drive traffic to thegrandplan.com.au. Once there, visitors had various, easily-actioned options to become involved.
The Grand Plan made national headlines on The 7pm Project on Network 10 and turned a non-issue into an election issue.