Anatara are developing a breakthrough treatment for sufferers of IBS and IBD and needed and explainer video for investors and eventually customers.
We suggested using an environmental disaster analogy, to recognise the gravity of our sufferer’s condition.
This allowed us to highlight the seriousness of the shared symptoms of IBS and IBD.
It was also the perfect way to show Anatara’s new multi action formulation as first responders in an environmental disaster - each with a specific role to calm, repair, heal, and restore gut health.