Engineering should be fun

Engineering should be fun

It’s alphabetti spaghetti but in code!

For phase two of our engineering recruitment campaign for Westpac we decided to delve deeper in the world of software engineers.

What we discovered was the engineers love writing great code. For them it’s the fun part of what they do.

We wanted to make Westpac a desirable destination for engineers by showing that they understand this and are cutting red tape and simplifying systems so engineers can get on with the stuff they love.

And what could express this fun better than the childhood joy of aphabetti spaghetti. So, we added coding symbols to the alphabet and wrote out the first line of code every engineer learns – “Hello World”.

Then we found the perfect platform for our message – Stack Overflow.

This is a website where engineers can share lines of code and get help solving problems. Many engineers keep this website open on their desks as they work, in the same way a writer might keep a thesaurus on their desk.

It was a bespoke strategy with bespoke creative in bespoke media.