As Creative Director on the Coca Cola South Pacific adverting account Denis Mamo had the honour of designing the State of Origin logo for Coca-Cola's SOO sponsorship.
The brief: make the famous Wally Lewis and Brett Kenny arm-wrestle trophy iconic and flexible.
Almost 20 years later, the logo is still in play. Denis still gets a kick out of watching the players trample all over his best work…
AFL and Cricket also got the Coke treatment.